Visual Design & Branding
Serving as the design lead for an in-house marketing creative team, I supported brand identity and marketing campaigns as well as the visual design of our bookkeeping and tax preperation software.
Product Design
My approach to redesigning the portal for web-based accounting software focused on enhancing user experience and simplifying complex workflows. I prioritized creating a clean, intuitive interface that guides users effortlessly through financial tasks, ensuring that critical information is accessible and easy to understand and helping users feel confident and in control of their finances.
Design in Motion
I crafted a visual identity for video and motion designs to support content marketing in captivating and engaging audiences. These dynamic elements allow me to simplify complex ideas and make content more memorable, driving better results for the brand.
Video Production & Editing
Produced video content for marketing, recruitment, and internal communications using leading tools like Adobe Premiere Pro, After Effects, and DaVinci Resolve. The process involved pre-production planning, script development, and detailed storyboarding, followed by editing, color correction, and motion graphics integration.
Design Across Platforms
I ensured consistent design across platforms like social media, blogs, emails, and slide decks by maintaining a unified visual identity and tone, reinforcing brand recognition and creating a cohesive experience for the audience no matter where they interacted with the content.
Print and Digital
While having a digital-first strategy, I helped designed print marketing and content to ensure a seamless brand presence across all channels. By integrating print materials with the digital strategy, I reinforced the brand's presence in physical spaces, reaching a broader audience and adding a tangible touch to our campaigns.
Crafting for Social Media
When creating videos for social media reels like Instagram and TikTok, I focused on capturing attention quickly with bold visuals and concise messaging. I tailored the content to fit each platform's unique style, delivering impactful stories in a short format that resonate with the audience and encourage sharing.
Strategic Product Sheets
Product sheets designed using Adobe InDesign and Illustrator to create informational, brand-aligned materials. The process included stakeholder collaboration, wireframing, and refining layouts for clarity. Consistent typography and visuals ensured a cohesive design that effectively communicated product benefits, enhancing customer understanding and brand credibility.